• Our offices will be closed on Wed., Nov. 11, in observance of Veterans Day.

Group gathered at annual event for young and beginning producers

Side X Side conference

Exclusively for young and beginning farmers and ranchers

Whether you're building your own operation, preparing for transition, or looking for fresh ideas to move forward as an operation builder, Side X Side is designed with you in mind.

In a jam-packed 24 hours, you'll connect with fellow producers, hear from industry experts, and leave with practical strategies you can put to work right away.

Why attend Side X Side?

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Access expert perspectives

Gain actionable insights on business planning, succession, risk management, leadership, and financial decision-making with on-site experts.

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Connect with people who get it

Build relationships with other young or beginning producers facing many of the same challenges and opportunities you are.

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Leave with a plan

Walk away with ideas, resources, and next steps you can apply to your operation immediately.

Conference agenda

Explore the presentations and activities planned for the two-day conference below.

1

TimeTopic

2 p.m. – 3 p.m.

Registration

3 p.m. – 3:30 p.m.

Welcome

3:30 p.m. – 5 p.m.

The Top 10 Mistakes That Break Up a Family Business!, Jolene Brown

5 p.m. – 5:30 p.m.

Break

5:30 p.m. – 6:30 p.m.

Starting Gate Panel: Insights and Opportunities for the Next Generation

6:30 p.m. – 8:30 p.m.

Tailgate party with games, food, drinks, and expo

2

TimeTopic

7 a.m. – 8 a.m.

Breakfast

8 a.m. – 9 a.m.

Stagnation and Sparks: Uneven Momentum in the Macro and Ag Economy, Matt Clark, Matt Erickson

9 a.m. – 10 a.m.

Farm Insurance Fundamentals

10 a.m. – 10:30 a.m.

Break

10:30 a.m. – 12 p.m.

From Dirt to Dollars

12 p.m. – 1 p.m.

Lunch

1 p.m. – 1:45 p.m.

Fraud Impacting Agriculture

1:45 p.m. – 3 p.m.

It’s Your Bid, Kevin Ochsner

Agenda is subject to change.

Conference locations and dates

Coming to a location near you.

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Kearney, Nebraska

February 23-24, 2027

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Watertown, South Dakota

July 13-14, 2027

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Stevens Point, Wisconsin

November 10-11, 2027

NEW: A collegiate event for students planning on careers in production ag. Email us for details.

SPONSORED BY

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Keynote speakers

Matt Clark, rural economy analyst

Matt Clark

Terrain

Matt is Terrain’s rural economy analyst, focusing on the impacts of interest rates, land values; and other macroeconomic trends on agriculture. He previously worked as the senior industry analyst with American AgCredit, one of the largest associations in the Farm Credit System, and as an assistant economist at the Federal Reserve Bank of Kansas City.

Matt has an extensive background analyzing and forecasting key commodities such as wine grapes, field crops, dairy, beef, permanent plantings; and forest products; providing macroeconomic analysis, statistical validation of risk models; and chairing various commodity and risk analysis committees. Matt earned his bachelor's degree and master's degree in agricultural economics from Kansas State University.

Matt Erickson headshot

Matt Erickson

Terrain

Matt Erickson is a Terrain senior analyst covering macroeconomics and the grain, oilseed and swine sectors. As a part of the Terrain team of economists, he delivers expert analysis to the customers of AgCountry Farm Credit Services, American AgCredit, Farm Credit Services of America and Frontier Farm Credit.

​Matt previously was agriculture economic and policy advisor for AgCountry Farm Credit Services, Farm Credit Services of America and Frontier Farm Credit. He also served as chief economist for the U.S. Senate Committee on Agriculture, Nutrition and Forestry and in economist roles at the American Farm Bureau Federation and U.S. Department of Agriculture. In addition to his work as an analyst on commodity markets and farm policy, Matt remains involved in his family farm near Lafayette, Ind. He earned his BS and MS degrees in agricultural economics from Purdue University.

Headshot of Jolene Brown

Jolene Brown, CSP, CPAE

Professional Speaker, Family Business Consultant, Author

Jolene Brown will have you laughing while you learn! She’s an award-winning communicator, an inductee into the prestigious CPAE Speaker Hall of Fame and an honored recipient of the Certified Speaking Professional, the highest earned designation of speaking achievement worldwide! She's known as a Champion for Agriculture whether from the platform, on social media, in the magazines, on television, or on the radio. Jolene is a walking-talking spokesperson and consultant for the family-owned business. With her keen insight and result-centered approach, she's been invited to sit at lots of kitchen tables and family business meeting rooms. Her popular book, Sometimes You Need More Than a 2x4!, contains how-to-tips so those in agriculture can increase productivity, profitability and peace of mind. In Jolene’s second book, Holy Crap! I Married a Farmer!, she celebrates her “sisters in agriculture.” She honors their multiple and valuable roles by bringing them useful tips, real life stories and lots of laughter. As co-owner and active partner on their Eastern Iowa corn and soybean farm, her practical experience includes plugging a grain auger, hypnotizing chickens and entertaining folks behind the equipment parts counter. Jolene cares deeply about the ag industry and is on a mission to share leading-edge best practices. She's a passionate supporter, promoter and champion for the people who feed, clothe and fuel the world. Her worldwide audiences appreciate her fun-filled humor and real life stories. They leave with take home value, great big smiles on their faces and eager to return for more.

Headshot of Kevin Ochsner

Kevin Ochsner

Agcellerate, LLC

Kevin Ochsner is founder and President of Agcellerate, LLC, an agribusiness consulting firm focused on providing keynote speaking, strategic planning, and management training services to agribusiness companies and organizations. Prior to founding Agcellerate in 2014, he spent 23 years with Indianapolis-based consulting company Agri Business Group. His clients have included agribusinesses such as BASF, Bayer Crop Science, Certified Angus Beef, Case IH, John Deere and Zoetis in addition to industry organizations and associations including National Cattlemen’s Beef Association, the United States Meat Export Federation, the American Hereford Association, the American Quarter Horse Association, and many others. In addition to his consulting duties, Kevin hosts NCBA’s Cattlemen to Cattlemen, a TV show seen weekly on RFD-TV. A native Coloradoan, Kevin grew up on an irrigated farm and cattle operation in Fort Collins, Colorado and graduated magna cum laude from Colorado State University in 1991 with a BS degree in Agricultural Business. In 1998, he earned his Masters in Management from the Krannert School of Management at Purdue University. Kevin and his wife Julie have three grown children and make their home on an irrigated farm and ranch along the South Platte river in Kersey, Colorado. Together they have built Ochsner Limousin (www.ocattle.com) a registered Limousin and Lim-Flex cattle operation focused on producing bulls for commercial cattlemen and Ochsner Tender-Raised Beef, a direct-to consumer beef business.

Conference highlights

See what makes Side X Side unforgettable! From expert insights to hands-on learning, networking, and fun—this event is built for young and beginning producers ready to lead their future. Watch highlights and hear what past attendees had to say about their experience!

Frequently asked questions

1

Side X Side offers practical learning, meaningful connections, and real-world insights designed to help you navigate the opportunities and challenges ahead. Whether you're preparing to enter production agriculture or actively building your operation, you'll gain ideas and resources you can put to work right away.

2

Side X Side is designed for the next generation of agricultural leaders. Attendee eligibility varies by event and may include young or beginning producers, collegiate participants, or other invited audiences. See date-specific registration requirements for details.

3

Registration policies vary by event. Some Side X Side events include opportunities for guests or farming partners, while others are designed exclusively for registered attendees. Please refer to the date-specific event registration page for attendance information.

4

AgCountry Farm Credit Services, Farm Credit Services of America, and Frontier Farm Credit, the hosts for Side X Side, will provide food and materials at the conference. Your travel to and from the conference, and any expenses outside of Side X Side activities are your responsibility. See date-specific event information for other accommodations covered.

5

Side X Side brings together peers, producers, agricultural lenders, industry experts, and other professionals who are passionate about agriculture and committed to continuous learning and growth.

6

Policies vary by event venue and format. Please review the event-specific details or contact the event team if you have questions about bringing children.

Side X Side conference contact

Contact us for more information about our Side X Side conference.